Instagram – a marketing tool that business cannot ignore

Never throw a caption together on Instagram without thought.

Over 42% of major South African brands joined Instagram in 2016, and an additional 24% planned to join this year (stats from Worldwideworx).

According to NapoleanCat, as of May 2017 there are 3.6million Instagram users in South Africa (1 million more than October 2016).

Simply put, it cannot be ignored as a marketing opportunity.

Instagram is a visual way to connect with potential customers and employees while showcasing your business’s products in a visually appealing way.

Here are our tips on how you can grow your following on Instagram:

1) Create a profile

Make your username match your business name and preferably use your company logo as the profile picture. Next is your bio. Create something short that speaks directly to your brand and include a link back to your website. The wittier the better.

Lastly, make sure your account is not private.

2) Write memorable captions

Never absent-mindedly throw a caption together. “This is Jimmy in the office with a funny hat on. LOL” is just not going to cut it. The caption is almost as important as your visual – so make sure they complement each other.

3) Use popular, relevant hashtags

The hashtag is used on Instagram to link content shared by different users. If you use a popular hashtag, you stand a chance of your post reaching a wider audience.

Search relevant hashtags under “Explore” and Instagram will suggest similar hashtags as well as how many times that hashtag has been used. To further connect with your followers, try jump onto hashtag trends such as #MondayMotivation.

4) Get personal and interact

Follow accounts which relate to your company and that post interesting content. By following their page and engaging, they are likely to have a look at your account and see if it would be worth following your account back. This is why your content is so important.

5) Run a competition

A competition is a great way to spike the engagement on your account and quickly gain a few more followers. All you need to do is publish a post promoting your competition and require engagement as a means of entering.

Would you like some more tips? Head over to for the full 10 step guide.

Janelle Barnard is a Digital Specialist at Wordsmiths Marketing. Contact her at 032-94608276.

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Janelle Barnard

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